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Marketing Tips Newsletter - February 1st,  2012

Editor's Message
Top 7 Benefits for Creating a Google Plus Business Page
Web Hosting Plans
Professional Web Design 
3 Tips For Creating Your Backlinking Strategy
Web Site Promotion Package 
Webmaster Tools 


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Dear Friend,

When marketing your website or products their are
3 main things you need to figure out:

1. Know your ideal customer
2. Know your ideal message
3. Identify your marketing tactics

When creating content for your home page always
emphasize the main benefits and features of your
business e.g. what makes your business stand out from your
competitors and why a person should do business with you?

Google recently implemented some new changes
that provides another way to interact with your
audience and get your content in front of more people.

Read more about it in the article below.

Warm Regards,
Herman Drost
Web Design, Hosting, SEO

*************************************************
1) Top 7 Benefits for Creating a Google Plus Business Page
© 2012 Herman Drost - All Rights reserved
http://www.iSiteBuild.com

When it comes to marketing you're business online you need
to constantly keep up with the latest technologies
otherwise you'll be left behind by your competitors. Google
recently introduced Google Plus which enables you to create
Google Plus Business Pages. Now you might ask yourself "why
on earth would I want to create another social profile when
I already have one on Facebook and LinkedIn?"

Let's look at the top 7 benefits of creating a Google Plus
page for your business

1. Google+ results affect search engines rankings

Maintaining or increasing your current search engine
rankings is a constant battle particularly if you're in a
competitive niche. Unfortunately Google is the domiinant
search engine most of your visitors use so you need to have
a presence there. Creating a Google Plus Business Page and
interacting with people in your niche will help your
rankings.

2. Integration with other Google products

Do you already use other Google properties such as YouTube,
Gmail, Blogspot, Google Reader, Google Docs, Google AdWords
or Google Analytics? If you're a business person it's
faster and easier to work with accounts that are integrated
with each other than having to login to separate accounts.
Once you're logged into your Google account you can easily
move from one to the other.

3. Create relationships with people in your niche

Having a social media presence has become crucial for
marketing your online business as it enables you to build
relationships with people in your niche. Google+ circles
allows you to create a specific circle (or group) for a
specific niche. So if you are interested in running for
example you can create a running circle and invite people
into it who like to run.

4. Build your brand

Branding your business helps people to become familiar with
your products and services. Having a Google Plus Business
Page enables you to interact with others who also have
created accounts. This may boost your business because you
are getting in front of where the traffic is (where people
in your niche are hanging out).

To view an example of business branding visit the Pepsi's
Google Plus Page


5. Share your content with others

Here are some ways to share your content with others using
Google+

*Google+ Direct Connect
Helps visitors find your Google+
page and add it to their circles directly within Google
Search.

*Google+ Button
The +1 button helps your website visitors
to recommend your content or products, and share that
content with their circles on Google+.

Google+ Badge
This badge is an enhanced version of the
Google+ icon. It allows visitors to directly connect your
site to your Google+ page and find and engage with you on
Google+. Here's how to configure your badge:
https://developers.google.com/+/plugins/badge/config

*Stream your content
Whenever you create new content add it
to your Google stream within your Google Plus Page so you
can share it with others.

*Google+ search
Search on keywords, names or anything else,
and use your these results to understand what people are
saying about your business or products and help them to
resolve customer service problems.

6. Customer analytics

Google analytics now includes social reports so you can
measure the level of social interaction on your website. It
shows you how many +1's you received and analyzes their
demographic information.

7. Google authorship

I included this point because it is a great method for getting
your content viewed although it is not totally associated
with Google Plus Business Pages.

Google now shows author images and author byline in the
search results. This helps your content to stand out from
the other content because people are drawn to photos. To
achieve this you need to create an author profile page
containing your head shot.

Related Articles

How to set up a Google Plus business page
5 Reasons Why You Need to Use Rel=Author on Your Content

Highly Recommended
e-Books

Autoresponder Marketing System

Learn how to generate
sales on Autopilot


autoresponder marketing system
Click here for more information

***************************************************************************
2.) Web Hosting Plans

Advanced Plan (Most Popular)
75MB of disk space
3000MB Bandwidth
Site Statistics
POP Email, CGI-Bin, PHP4
20 POP3 E-Mail Account
20 Email Forwardings
20 Email Auto-responders
Unlimited Email Aliases
10 Mailing Lists
Web Mail
Unlimited FTP Access
FrontPage Support
Server Side Includes (SSI)
SSL option available
Password Protection
30 day money back guarantee
Fast, friendly, reliable service

Price $90/year

Go to: http://www.isitebuild.com/hostingplans.htm

**********************************************
3.) Professional Web Site Design 

Does your Web Site Sell?
Is it in need of a makeover? 
Get a Free Evaluation from: 

info@isitebuild.com or visit
www.isitebuild.com


***********************************************
4).
3 Tips For Creating Your Backlinking Strategy
        by Herman Drost

The desire of most website owners is to gain first page
rankings on Google, Yahoo and Bing. Some think that just
building a website and uploading it to the Web will
guarantee it will immediately appear when someone enters
their primary keyword in the search box. More savy website
owners know you not only need to optimize your website but
also need an ongoing backlinking strategy to see your
rankings grow over time.

3 Tips For Creating Your Backlinking Strategy

1. Do your keyword research first

I’ve often seen many website owners brag about their first
page rankings but when I checked how many visits that
keyword received each month it was zero. It’s easy to
obtain high rankings for keywords no one is searching on
but it’s a waste of time because it won’t generate any
traffic.

Before you begin your backlinking strategy open up Google’s
free keyword tool and enter your main keyword in the search
box. It will list 100 related keywords to use in your
content.

2. Embed keywords in all your content

Keywords are what search engines use to find your content
on the web therefore include your main keywords and keyword
phrases in any content you produce whether it is for a web
page, blog post, article, video, ebook or podcast.

For example whenever you create a blog post take one of the
keyword phrases you’ve researched ahead of time and expand
it into several valuable tips (such as in this article)
that your readers would find valuable. Repeat the keyword
phrase several times throughout the content in various
ways. Make sure your main focus is for the content to
appeal to your readers, not the search engines otherwise
you won’t receive any comments or the content won’t be
shared with others.

Wherever possible link your keyword phrase (named anchor
text) to your website as this type of link carries greater
weight than a regular link. The quality and quantity of
incoming links to your site will determine your rankings.

3. Vary the type and speed of link acquisition

Search engines reward websites that receive a steady stream
of different types of links from a variety of sources.
Avoid the temptation to purchase a package of 1000s of
backlinks or buy software that promises automated
backlinking you have no control over. You may receive a
short term bump in rankings however over the long term your
rankings will be lowered because your spamming strategy was
detected.

Whenever you create new content announce it on social media
sites such as Twitter, Facebook, LinkedIn and Google+ as
Google now includes these elements in its ranking
algorithim. Instead of just creating one blog post leverage
the same content by re-purposing it into an article, pdf,
video, podcast or ebook. Get high quality backlinks by
submitting your content to ezine publishers, document
sharing websites, video sharing websites, podcast
directories and ebook directories.

Link building is not just a one time action. It needs to be
done constantly and consistently to be effective therefore
you must create a backlinking strategy.

Discover how to BUILD NATURAL BACKLINKS by writing and
publishing articles in my ebook “Article Marketing Strategies

**********************************************************************

5). Web Site Promotion Package

Search engine optimization (SEO) and submission is an absolutely
essential marketing strategy to attract traffic to your site.
Without people visiting your web site, no sales can be
generated.

Just submitting your site will not guarantee a place in the
search engines. You must first optimize your web site for the
search engines before it is submitted.

This promotion package eliminates the need to learn all the
strategies and the great amount of time it would take, if you
would do it yourself.

Here is what you will receive in the package.

1. Search Engine Analysis, research appropriate keywords, Check
Link Popularity, Link Validation, Keyword Density

2. Recommend Changes - you make the recommended changes based on
the research above.(if you wish me to do it, I would need
access to your host to download the web page, make the changes
and republish it - extra costs involved with doing this).

3. Hand Submission to all Major Search Engines (this does not
include Paid inclusions), plus 30 or more smaller search
engines using submission software.

4. Generate a report of all submissions

5. Monitor Site Rankings

6. Suggest other strategies you can use to gain more traffic to
your site.

Side note:
Your site should be monitored on a monthly basis to
stay listed and gain higher rankings. Search engines
take several weeks (or months) for web sites to get listed.

Disclaimer: 
Your site will gain a greater search engine presence,
however top rankings are not guaranteed due to the changing
nature of search engine ranking formulas and the popularity of
competing sites.

Please contact me for a free quote or review
my SEO Plans

Herman Drost 
info@isitebuild.com

************************************************
6.) Webmaster Tools 

Web Site Design | Domain Name Registration
Affordable Web Site Design Packages

Web Hosting
Web Hosting Plans to suit your budget

Marketing and Promotion 
Search Engine Optimization Packages

Tracking, Testing and Monitoring Your Ads
Adtrackz

Article Submission
Article Architect - software that stores, formats
and publishers your content to article directories.

Free Web Site Traffic Generation Strategies
101 Highly Effective Strategies to Promote Your Web Site

Passive Income Online
20 ways to Make $100.00 a Day Part-Time On the Internet

Autoresponder Marketing System
Learn how to generate sales on autopilot

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If you found this newsletter valuable, please forward it to 
a friend to help them with their online business. 
Tell them they can subscribe by visiting: 

http://www.isitebuild.com 

Thank you, 
Herman Drost 
Certified Internet Webmaster (CIW) 
CEO of iSiteBuild.com 
Site Design, Hosting and Promotion
 http://www.isitebuild.com 
http://www.drostdesigns.com

Author of “Marketing Tips” Newsletter and his ebooks:
101 Highly Effective Web Site Promotion Strategies

Article Marketing Strategies


iSiteBuild.com    (240) 334-3271

info@isitebuild.com

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