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Marketing Tips Newsletter - September 1st,  2010

Editor's Message
What is an Autoresponder and How It Will Benefit Your Business
Web Hosting Plans from $30/year 
Professional Web Design 
How Autoresponders Build Relationships With Your Customers
Web Site Promotion Package 
Webmaster Tools 


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Dear Friend,

In the past 10 years of doing business online
I've never utilized a sequential autoreponder..one
that sends out a series of email messages
automatically. I've only used a single response
autoresponder that's included within my
hosting plans.

Recently I had that "aha" experience that got me
to take action and begin using autoresponders
to help build and automate parts of my online
business.

They're probably one of the most under-used and
under-valued tech tools available and they are easy
to set-up and use.

Perhaps you are also one of those people that
often thought, read, watched or listened to seminars
about them but never took action.

I hope the articles below will get you to take action.

An autorepsonder will pay for itself by saving you time,
money and hassles.

Warm Regards,
Herman Drost
Web Design, Hosting, SEO

*************************************************
1) What is an Autoresponder and How It Will Benefit Your Business
© 2010 Herman Drost - All Rights reserved
http://www.iSiteBuild.com

* How often do you buy something online at first glance?
* Do you often purchase a product after several reminders?
* Do you want to automate your email marketing messages?

Online marketers lose many of their customers because they
try to make a sale on first contact. For example they
direct the customer to a sales page hoping they’ll buy
their product. If the customer leaves without buying
anything they lose the customer forever. Instead if they
had got their email address and sent them a series of
follow-up messages they would increase their sales. This is
because most people don’t purchase a product the first time
they read or hear about it.

What is an autoresponder?

A simple explanation is that an autoresponder is an email
that is sent out automatically. For example when I go on
vacation I’ll set up an autoresponder on my server that
thanks the person for their email and says that I’m
currently out of the office. This is a single response
autoresponder that ‘s often included in your web hosting
service.

Sequential autoresponder

This is software or a script that automatically delivers a
series of messages over several days, weeks or months. So
instead of your customer receiving only one message they
receive a new message every couple of days. The beauty of
this method is that you stay in touch with your customer.

How an autoresponder will benefit your online business

1. Generate more sales and/or subscribers

If you send a series of emails containing valuable
information every few days it will boost your online sales
because each message reminds your customer about the
product you’re offering. Make sure you direct the person to
your sales page at the end of each message.

2. Build relationships

Autoresponder software enables you to send out a newsletter
every week or 2. Simply create a landing page containing
the subscription box for visitors to opt-in. Once they are
on your list you can send them a series of follow-up
messages (ecourse), a newsletter or a free report.

3. Send subscribers to your blog or website

By consistently building your list of subscribers you can
send them to your blog or website whenever you have written
a new article. You can also offer them new products.

4. Survey subscribers

Before creating and marketing a new product you need to
know if it is something people want. Use your autoresponder
to survey your list. if there is no demand for your product
you’ll have saved yourself a lot of time and money.

5. Track results

Use the tracking tools and reports of your autoresponder
service to track the click through rate of your messages.
You can track how many people read your email and clicked
on your links.

6. Email deliverability

Professional autoresponder companies make sure your email
gets delivered. They have established good relationships
with major Internet Service Providers (ISPs) and Email
Service Providers (ESPs).

7. Eliminates sending messages manually

Instead of creating and sending each email message
manually, write up a series of messages (or articles) then
deliver them automatically through your autoresponder. The
software enables you to create unlimited messages to
multiple niches. You can keep everything organized from one
application. This will save you time and money.

To take a free test drive of a professional autoresponder
and see how it will benefit your online business fill out
the form below.


Can You Have More Sales, Too?
Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
Take a Free Test Drive today!

Highly Recommended
e-Books

"Highly Effective
Article Marketing Strategies"

Generate 1000s of Visitors
to Your Web Site..Continuously!


article marketing strategies
Click here for more information

***************************************************************************
2.) Web Hosting Plans from $30/year 

Basic Plan
5mb of disk space (most small web sites only use 3mb)
500MB Bandwidth
Add-on domain option available
Site Statistics
POP Email, CGI-Bin, PHP4
Mailing List
Web Mail
Fast, friendly, reliable service
Comprehensive support
No Set up Fee
30 day money back guarantee

Go to: http://www.isitebuild.com/hostingplans.htm

**********************************************
3.) Professional Web Site Design 

Does your Web Site Sell?
Is it in need of a makeover? 
Get a Free Evaluation from: 

info@isitebuild.com or visit
www.isitebuild.com


***********************************************
4).
How Autoresponders Build Relationships With Your Customers
by Herman Drost

Let me ask you a question about your buying habits: do you
usually buy a product on your first visit or do you buy it
after several visits? When shopping online it's very easy
to comparison shop or get distracted by surfing other
websites. Most internet users won't purchase something on
the first visit unless they know exactly what they want or
get mezmorised by a great sales letter (how often have you
bought something and never used it?)

How Autoresponders Build Relationships With Your Customers

Relationships require investment. Think of a marriage
relationship. You wouldn't ask a person of the opposite sex
to marry you based on one conversation. A marriage is based
on multiple conversations.

The same applies to online marketing. It usually takes up
to 7 follow-up messages before a person feels comfortable
enough to buy from you. People will buy products from those
they like, know and trust. Autoresponders enable you to
automatically send out multiple messages over time.

Example
If you want to sell a product don't immediately
send visitors to your sales page but have them opt-in to a
landing page by offering a free report. Once they have
subscribed send a new message to them every couple of days.
It could be an article that offers more in-depth
information about your product. At the end of your article
provide a link to the sales page of your product.

Setting up this sequence of emails in your autoresponder
not only reminds the visitor about your product but helps
them make an informed decision.

Build a list

"Your money is in the list" is a phrase many online
marketers mention. It's true because it's easier to sell to
people who have already bought from you that first time
visitors. If you create a newsletter you can send this out
every week or 2 weeks thus helping build long term
relationships.

If your search engine rankings suddenly disappear or Google
goes bankrupt you'll still be able to run your business
because you have a list.

Action steps

  • Place an opt-in form on every one of your
    website pages so visitors have an opportunity to get on
    your list. If you have a blog place the opt-in form in the
    top right of your page or have a pop-in page that drops
    down as the page is loading.
  • Create a short report that motivates visitors to leave
    their name and email address.
  • Write a series of 7 email follow-up messages that offers
    valuable content about your product.
  • Include a link to your product sales page at the bottom
    of every follow-up email.
  • Track your results. Most autoresponders have tracking
    enabled.

Instead of losing sales and 100s of potential visitors you
now have created a follow-up system using autoresponders
that build long lasting relationships.

To take a free test drive of a professional autoresponder
and see how it will benefit your online business fill out
the form below.


Can You Have More Sales, Too?
Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
Take a Free Test Drive today!

*********************************

5). Web Site Promotion Package

Search engine optimization (SEO) and submission is an absolutely
essential marketing strategy to attract traffic to your site.
Without people visiting your web site, no sales can be
generated.

Just submitting your site will not guarantee a place in the
search engines. You must first optimize your web site for the
search engines before it is submitted.

This promotion package eliminates the need to learn all the
strategies and the great amount of time it would take, if you
would do it yourself.

Here is what you will receive in the package.

1. Search Engine Analysis, research appropriate keywords, Check
Link Popularity, Link Validation, Keyword Density

2. Recommend Changes - you make the recommended changes based on
the research above.(if you wish me to do it, I would need
access to your host to download the web page, make the changes
and republish it - extra costs involved with doing this).

3. Hand Submission to all Major Search Engines (this does not
include Paid inclusions), plus 30 or more smaller search
engines using submission software.

4. Generate a report of all submissions

5. Monitor Site Rankings

6. Suggest other strategies you can use to gain more traffic to
your site.

Side note:
Your site should be monitored on a monthly basis to
stay listed and gain higher rankings. Search engines
take several weeks (or months) for web sites to get listed.

Disclaimer: 
Your site will gain a greater search engine presence,
however top rankings are not guaranteed due to the changing
nature of search engine ranking formulas and the popularity of
competing sites.

Please contact me for a free quote or review
my SEO Plans

Herman Drost 
info@isitebuild.com

************************************************
6.) Webmaster Tools 

Web Site Design | Domain Name Registration
Affordable Web Site Design Packages

Web Hosting
Web Hosting Plans to suit your budget

Marketing and Promotion 
Search Engine Optimization Packages

Tracking, Testing and Monitoring Your Ads
Adtrackz

Article Submission
Article Architect - software that stores, formats
and publishers your content to article directories.

Free Web Site Traffic Generation Strategies
101 Highly Effective Strategies to Promote Your Web Site

Link Building System
Easily Generate Loads of Links to Your Web Site

Passive Income Online
20 ways to Make $100.00 a Day Part-Time On the Internet


************************************************
If you found this newsletter valuable, please forward it to 
a friend to help them with their online business. 
Tell them they can subscribe by visiting: 

http://www.isitebuild.com 

Thank you, 
Herman Drost 
Certified Internet Webmaster (CIW) 
President of iSiteBuild.com 
Site Design, Hosting and Promotion
 http://www.isitebuild.com 
http://www.drostdesigns.com

Author of “Marketing Tips” Newsletter and his ebooks:
101 Highly Effective Web Site Promotion Strategies

Article Marketing Strategies


iSiteBuild.com    (240) 334-3271

info@isitebuild.com

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